I am an Industrial Designer with a master in New Eating Habits at L'École de Design Nantes Atlantique. I am passionate about the relationship between humans and food and how the geopolitical and environmental stakes are evolving the way we eat. With experience in the food field, I have worked as a food designer for restaurant chains, food & beverage industry, wine producers and now for a food design consulting agency. I have a strong focus on human-centered design, applying new research methodologies with the objective of creating meaningful design.
EXPERIENCE

Lead Food Designer
Foodlosofia / Monterrey, Mexico / 2016-current
Strategic designer leading the food design department. 
My role is to re-think the perception of food through profitable and sustainable business models. 
-Strategic design for the USA & LATAM food market
-Service and product design for food industry and retail
-User’s experience research
-Food trends reports

Senior Food Designer
Foodlosofia / Monterrey, Mexico / 2015-2016 
Product and concept design for the American Food market. With a team of designers, psychologist and financial strategist, Foodlosofia defines innovative visions and design strategies for fast moving consumer goods.

Communication Designer
Movendo Pty Ltd / Melbourne, Australia / 2012-2016
Communication design for projects developed with clients in Australia, Asia and North America.

Food Designer
Red Latinoamericana de Food Design / 2014-current
-Member of the Latin America Food Design Network
-Invited as a Speaker in the 4th meeting in Ensenada, Mexico
-Invited as an International expert in the 2nd meeting in Bogotá, Colombia
-Writer of articles published in the network blog and Social media content update. 

Marketing and design coordinator
Archie's Colombia S.A / Bogotá, Colombia / 2010-2012
Developed design strategies to enhance food experience in the restaurant. This included menu design, packaging design for new products, displays, and interior design. Designed advertisement materials for new marketing campaigns. Coordinated communication with internal and external clients, including suplliers and partners.

EDUCATION


L'École de Design Nantes Atlantique
Master in New Eating Habits / 2013-2015 / Nantes, France
The master treats how the contemporary eating habits are evolving due to public health
challenges, as well as high geopolitical and environmental stakes. It studies the food
systems, including production, distribution, preparation and tasting.

Universidad de los Andes
Bachelor in Industrial designer / 2005-2010 / Bogota, Colombia
Minor in art and in italian language and culture
Back to Top